of course it isn't unreasonable to launch your album from a country other than the one you live in...
a nice glitzy press conference at perhaps a swanky hotel of some sort
and in this day and age of live streaming and digital media coverage, it could be trending on twitter as soon as the first flash bulb pops
except this isn't the way the Hunchbakk album is launched
Anubis Horror, the debut album from Hunchbakk, released on the 29th June 2013
i picked the date specifically, the 29th being the last day that i am 29, my last day in my twenties, alongside the book that I have written, completing and releasing an album before my 30th birthday on the 30th of June seemed a rather achievable goal to aim for after declaring that it would finally see the light of day this year.
except nobody was informed of the release until late on the 30th June, when I sat down in Byte Burger in Alexanderplatz, Berlin, with my girlfriend and finally found myself gifted with wi-fi.
the album had already been online for over 24 hours, and as my sinister phone connected i had to fend off a barrage of facebook birthday greetings before I could finally announce to a small portion of the world that my first opus was among them.
as we were setting off on our journeys last thursday, album set and ready to launch, I did not conceive such an issue occurring, although we had not booked into a hotel with free wi-fi as we had on our jaunt to Iceland, I imagined that I would be checking my emails every time we sat down to eat, I did not imagine that it would be a struggle to use my credit card every time we sat down to eat, with numerous bars, restaurants and train ticket machines only accepting cash, let alone leeching off a bountiful supply of complimentary cyberspace.
by contrast, Rekjavic was overflowing with gratis googling and my credit card tailor made for well-travelled transactions was welcomed almost anywhere, whilst the majority of Berlin was depleting our dwindling fund of paper money at almost every turn as the city seemed to be stuck somewhere in the Eighties (although the lack of dividing wall and my advancing years seemed to argue otherwise).
and so concludes my masterclass in how not to market an album successfully, remember to leave your worries and your mobile network at the airport and abandon all contact with social networks, heck, even old fashioned means of communication may not be possible if you haven't got enough Euros for a postcard and stamp.
but now back in the UK, I can finally publish this post and possibly hop on the campaign trail.
(did i mention that i have an album out?)