After all the excitement of Cyber Monday, when amazon and the likes were filling their coffers as millions of people elected to spread christmas cheer via CDs, DVDs and books, the smaller businesses of the world didn't want to be outdone and miss out on all the action.
and by action, I mean money.
What better way to raise awareness and profits, than by arranging a 'day', in particular 'small business saturday', which was yesterday, which you may or may not have spotted posters for around your town. The aim, to to divert some attention to your local traders and small businesses.
and who is behind this super-duper-fantastic idea?
oh, it's American Express.
the one credit card that small businesses, and quite often larger businesses do not accept, since the charges to the retailer per transaction are higher than that of your other credit and debit cards.
so go ahead and support your local business, just don't expect them to be able to take payment if you're waving that AmEx about...